Audi asked us to create a 20-second film. Entirely in CGI.
A city built from the ground up in Unreal Engine. Streets, facades, light, atmosphere. Every detail constructed to carry the Q3 E-Hybrid through its world. But our vision didn’t stop there. The Director’s Cut extends the story. More scenes. More rhythm. A stronger pulse. Not just a product film - a cinematic experience.
To deepen the sense of life, we integrated AI-generated people into the environment. A subtle, human layer inside the digital construct. The city breathes, the film moves, the car belongs. Technology alone is never enough. What matters is how it serves the vision. Here, CGI and AI were not the story - they were the instruments. Tools shaped by craft, discipline and intent.
The result: a film that feels alive. Dynamic. Human.
Client I Audi
