For the launch of the Audi Q3 E-Hybrid we created a fully digital film.
A city, designed from the ground up.
Custom made in CGI.
Built in Unreal Engine.
Every street, every square, every surface was crafted to serve as a living set.
Not generic. Not templated.
Tailored. Precise. Specific to the car and its story.
The first version delivered the essentials — a 20-second film that framed the
Q3 Sportback e-hybrid in its own digital world.
But our work didn’t stop there.
The Director’s Cut expands the narrative.
Additional scenes. Extended flow.
Sharper dynamics.
A stronger cinematic rhythm.
And with it, a layer of humanity.
AI-generated people integrated into the digital environment.
Because even the most perfect construct feels empty without presence.
Here, technology was never the star.
Unreal, CGI, AI — tools in service of vision.
Craft controlled the outcome.
The result:
A digital city.
A tailored set.
A film that feels alive. Dynamic. Human.
Client I Audi
